Tradd Street Associates
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is a two-day intensive workshop for professional chefs and others eager to publish cookbooks of quality. In a series of six intensive seminars hosted by award-winning cookbook authors Matt Lee and Ted Lee and conducted in the historic heart of Charleston, South Carolina, (or in new sessions announced for Brooklyn, June 2014!) participants will shape a compelling kitchen vision—and learn practical methods for communicating that vision to others—so that they can achieve their personal and professional goals through cookbooks. Success in publishing requires different skill-sets from restaurant success, but what both share is a dependence on the chef’s core vision and his or her ability to express that vision to customers, viewers, readers, editors and agents. At Cookbook Boot Camp, Matt and Ted lead a select group of participants in seminars whose rigorous, workshop-style exercises will produce a compelling and unique vision, and a personalized action plan for each participant, including, in the final seminar, the foundation of a cookbook proposal. Seminars begin with the fundamentals of crafting a personalized story and progress to the nuts and bolts--topics like developing recipes, finding an agent, editing a manuscript and managing a successful photo shoot.

Each retreat is limited to 6 participants and we are happy to announce that the next two sessions will take place in Williamsburg, Brooklyn on June 15-17th (working chefs only) and on June 18-21 (bloggers, beverage professionals, and all others), 2014. Charleston sessions will be announced soon for January 2015.

Praise for Cookbook Boot Camp:

"The information on recipe writing, photographer and stylist, editorial lingo, etc. were really invaluable---information like that is really hard to come by."

"After attending the Boot Camp, I know that I now have the knowledge and “insider information” to travel a path that until now, only seemed to be a hopeless dream. Thank you not only for the wealth of information you shared with us, but especially for pushing us to think…to write…and to begin the process."

"You illuminated a few pieces of the recipe-writing process that have eluded me.  It was great to do it in such a small group and hear everyone speak and work thru their signature recipe."